Dignitas, the esports vertical of New Meta Entertainment, Inc. (NME), and MIKE AND IKE® candy are thrilled to announce the return of the highly anticipated “MIKE AND IKE® Flavor Brawl.” Building upon the immense success of the inaugural event, Dignitas and MIKE AND IKE® are bringing fans an unforgettable online showdown like no other. The second “MIKE AND IKE® Flavor Brawl” promises to deliver an exhilarating blend of flavors and competition with the top North American Fortnite competitors.
On June 20th, the “MIKE AND IKE® Flavor Brawl” will host the top placing competitors from the open qualifier rounds in 50 teams across a 5-game tournament to battle it out for a piece of the $10,000 prize pool, and to be crowned the MIKE AND IKE® VICTORS. The tournament will be action-packed with Mikonic Moment Replays and a livestream. MIKE AND IKE® has also sweetened the prize pool by providing the winning team with a year-long supply of MIKE AND IKE® candy.
The inaugural “MIKE AND IKE® Flavor Brawl” held in 2022 garnered over 114 million impressions across social media and Twitch, and this year is set to be even bigger, featuring top Dignitas Fortnite talent including Kyle “Bugha” Giersdorf, Piero “Pgod” Ramirez, Abdullah “Acorn” Akhras, Leon “Khanada” Khim, Lucas “Duke” Cardenas, and Cameron “Cam” Dean. Also of Dignitas Fortnite, Shaun “AussieAntics” Cochrane will be the man behind the desk, hosting and casting the event live on his Twitch.
“We’re thrilled to host another ‘MIKE AND IKE® Flavor Brawl,'” said Michael Prindiville, CEO of New Meta Entertainment, Inc. and Dignitas. “This unique event showcases our dedication to bringing together gaming and pop culture in unexpected ways. The Flavor Brawl allows us to engage with our fans on a different level while sharing our passion for esports and the community.”
“The results from our first ‘MIKE AND IKE® Flavor Brawl’ were fantastic, and we’re excited to bring Flavor Brawl #2 to fans. This tournament provides a great opportunity for everyday gamers to compete at a higher level against some of the best gamers” said Deb Turoczy, Senior Manager of Consumer Engagement at Just Born, Inc.
Tune in to the MIKE AND IKE® Flavor Brawl at https://www.twitch.tv/aussieantics on June 20!
To learn more about the “MIKE AND IKE® Flavor Brawl,” follow Dignitas Fortnite on Twitter (https://twitter.com/dignitasfn), YouTube (https://www.youtube.com/dignitasfortnite), and TikTok (https://www.tiktok.com/@dignitasfn).
